We’ve seen the montages in TV and film: the struggling screenwriter traipsing from office to office, having door after door shut in his face. Then, as he’s just about to toss his typewriter in the trash, our hero is discovered! It’s a one-in-a-million chance!

Which is exactly why you need to use all of the tools available today to get your name in front of the right people. Tools such as blogs, social media, and podcasting can be used to promote your project.

Blog it. There are any number of sites which allow you to display select bits of your work online, and you don’t have to be a web designer to get a good, professional-looking site.The whole story can be found at http://martingysler.com/2011/06/13/twenty-feet-the-social-media-tool-youve-all-been-waiting-for-social-media/

Social Media. Use these sites to drum up interest and word-of-mouth for your project. The more people who know about you and your work, the more likely that “right person” is to hear about it.

Podcasting. You can easily find a podcast with an interest in your subject. Send them a promo to play, do interviews as well.

The virtual landscape means there are more “right people” and even more ways to get to them today than ever.

So what are you waiting for?